Privacy Policy

Last updated: September 5, 2025

This Privacy Policy explains how Practical Power LLC (“Practical Power,” “we,” “us,” or “our”) collects, uses, discloses, and safeguards information when you visit practicalpower.net, use our products or services, or receive SMS/text messages from us. This Policy applies to residents of the United States, including Michigan.

1) Information We Collect

• Identifiers & Contact: name, email, phone number, postal address, company.
• Communications & Leads: form entries, call/SMS/email/DM content and metadata (timestamps, routing), appointments.
• Commercial: purchases, subscriptions, invoices, support tickets.
• Technical: IP address, device/browser, pages viewed, referrer, approximate location.
• Consent Records: opt-in method, timestamp, IP, page URL, checkbox state, keywords (e.g., JOIN/STOP/HELP).

2) How We Use Information

• Provide, operate, and improve our website, services, and lighting-contractor solutions.
• Communicate with you; schedule and manage appointments; provide support.
• Send transactional and (with consent) marketing communications by SMS, phone, email, and DM.
• Measure performance, debug, prevent fraud/abuse, and comply with law.
• Honor opt-out preferences and maintain do-not-contact lists.

3) SMS / Text Messaging Terms (A2P/TCPA)

By submitting a form, texting us first, or otherwise opting in, you agree to receive recurring automated and/or personalized text messages from Practical Power at the mobile number you provide. Consent is not a condition of purchase. Message & data rates may apply. Message frequency varies.

• Opt-In Methods: website form with an unchecked consent checkbox and visible disclosure; keyword opt-in; or in-person/phone request recorded by our staff.
• Opt-Out: Reply STOP to cancel at any time; you’ll receive one final confirmation text. You may also email [email protected] or call (248) 761-8156.
• Help: Reply HELP or contact [email protected].
• Quiet Hours: We honor TCPA-compliant hours (generally 8am–9pm recipient local time).
• Links: We use branded links on our domain; avoid clicking links you do not recognize.
• Data Use: We log consent and messaging interactions to honor preferences and comply with A2P/TCPA/CAN-SPAM and similar laws.

4) How We Share Information

• Service Providers/Processors: hosting, analytics, CRM/telephony, payments, customer support—contractually limited to our instructions.
• Legal & Safety: to comply with law, enforce terms, and protect rights/security.
• Business Transfers: in connection with a merger, acquisition, financing, or asset sale.
• No Sale of SMS Consents: We do not sell or “share” (under certain state laws) your SMS consent status with third parties for their own marketing.

5) Cookies & Tracking

We and our partners use cookies, pixels, and similar technologies to operate the site, remember preferences, measure performance, and personalize content/ads. Manage cookies via your browser settings; some features may not function without certain cookies.

6) Data Retention

We keep information as long as reasonably necessary for the purposes described, to comply with law, resolve disputes, and enforce agreements. Opt-out and consent logs may be retained longer to demonstrate compliance.

7) Security

We use reasonable administrative, technical, and physical safeguards. No method of transmission or storage is 100% secure.

8) Your Privacy Choices

• Marketing Opt-Out: unsubscribe links in emails; reply STOP for SMS; or contact us.
• Access/Correction/Deletion: request access, correction, or deletion of your personal information by emailing [email protected]. We honor requests in accordance with U.S. law, including Michigan law.

9) Children’s Privacy

Our services are not directed to children under 13. We do not knowingly collect personal information from children.

10) International Users

We process data in the United States. If you access from outside the U.S., you consent to processing in the U.S., which may have different data-protection laws than your jurisdiction.

11) Changes to This Policy

We may update this Policy from time to time. The “Last updated” date reflects the latest revision. Material changes will be posted here and, where required, we will notify you.

12) Contact Us